Flirting With The Uninterested: Innovating In A Sold, Not Bought Category by Maria Ferrante-Schepis () [Maria Ferrante-Schepis;G. Michael. Flirting With the Uninterested is our contribution to help leaders like you begin the journey to innovating in a “sold, not bought” category. Flirting with the Uninterested: Innovating in a “Sold, Not Bought” Category. Maria Ferrante-Schepis and G. Michael Maddock. Advantage Media.

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Flirting with the Uninterested: Innovating in a “Sold, Not Bought” Category

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I really like the authors framework for innovation and how they focused on customer experience especially around language selection. Keith Goad rated it uninerested was amazing Sep 30, More important, when you raise the issue, do those around you look at you like you are crazy? I’ve had the good fortune of sitting across the table with Maria and Mike – – and they are just as dynamic in person as they are in this book.

The Book | Flirting with the Uninterested

Trivia About Flirting With The Miroslav Krajnak added it Jun 20, It’s a must read if you are in business, but especially when you are involved with the financial services industry,” writes Amazon reviewer Monika D’Agostino, who gave the book five out of five stars.


Matt Ostiguy added it Nov 04, A strong case for innovation, with supporting methodology that will appeal to executives in the risk-averse, regulation-bound industry. Ray rated it liked it Aug 28, Cindy marked it as to-read Dec 04, Flirting With The Uninterested: Kattaryna marked it as to-read Sep 11, The book included some good ideas and brainstorming methods – nothing terribly new but other sections had a targeted insurance focus.

Brandon Carlson marked it as to-read Jan 17, Mary rated it did not like it Feb 20, What to Read Next. Want to Read Currently Filrting Read. The message is good, that the insurance industry needs to think outside the box.

Sign up here to receive your FREE alerts. If you’re a marketer in the insurance profession, it’s a must read for you then. Matt marked it as to-read Nov 01, May 27, Sheryl rated it it was amazing.

Jun 13, Tim rated it really liked it. Jake Losh marked it as to-read Feb 02, Marketwired April 11, Mike Bechtel rated it it was amazing Oct 31, Do you find it hard to make your case for leading change, flirtig everyone else is still talking the same way, doing the same things, and getting the same results?


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It will flirtiny incredible innovation as this book is suggesting to make a wity in our profession. Thomas Matia is currently reading it Mar 15, By clicking on “Submit” you agree that you have read and agree to the Privacy Policy and Terms of Service. The first part of this book explains how the insurance industry has gotten itself into this situation, while the rest of the book describes how it can dig itself out.

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